LA Loyal

The incentives for 2025 are:

• 2 - 4 Consecutive Years: LA Loyal bib and 2025 LA Loyal Pin
• 5 Consecutive Years: LA Loyal bib, 2025 LA Loyal Pin, 5-Year LA Loyal Pin, and LA Loyal hat
• 10 Consecutive Years: LA Loyal bib, 2025 LA Loyal Pin, LA Loyal hoodie, and a limited-edition medal featuring the original 1986 design
• 11–14 Consecutive Years: LA Loyal bib, 2025 LA Loyal Pin, LA Loyal Branded Bib Snaps
• 15 Consecutive Years: LA Loyal bib, 2025 LA Loyal Pin, and a branded RITC travel mug
• 16+ Consecutive Years (2025* Only): LA Loyal bib, 2025 LA Loyal Pin, and a branded RITC travel mug

*16+ years: In 2025 only, 16+ year participants will receive 15 year swag item. In 2026, this item will only be for those who reach the 15 year milestone that year and 16+ year participants will receive the same/similar swag as the 11-14 year participants. The 11-14 year swag changes every year. The 15 year swag will not change.

Yes, all new in 2025 we are introducing a 15 year incentive item! This will be a LA Loyal branded RITC travel mug.

In 2025 only, this item will be given to all participants who reach the impressive milestone of 15 consecutive LA Marathons (first year was 2011) AND to all participants who are 16+ years. In 2026, this item will only be for those who reach the 15 year milestone that year. The 15 year swag will not change.

Additionally in 2025, the special 11 - 14 year item, will be LA Loyal and LA Marathon branded bib snaps! In 2025 this item will be for 11 - 14 only, but in 2026 it will be for 11 - 14 and 16+. This item changes every year (former years have been arm warmers, cooling towel, etc).

In 2026, the only change we are currently planning is that the 11 - 14 Consecutive Years will become 11 - 14 and 16+ Consecutive Years.

The 11-14 year swag item changes every year. The 15 year swag will not change.

However, all plans and swag are subject to change at any time.

To be eligible for the 2025 LA Loyal program participants must have completed at least the 2024 LA Marathon and register for the 2025 LA Marathon by February 15, 2025.

All participants who participated in at least the 2024 Los Angeles Marathon and register for the 2025 Los Angeles Marathon before the February 15, 2025 deadline are automatically enrolled.

We will post a list every month around the 15th of the Month, starting in October, with those currently qualified.

No, participating in the Charity Half Marathon does not count to the LA Loyal program.

All LA Loyal rewards, including bibs, pins and apparel, are only available for pickup at the 2025 Los Angeles Marathon Lifestyle Expo on race weekend.

We do not mail LA Loyal items for participants.

Complete details on when and where to pick up your swag will be emailed out closer to the marathon.

If you have purchased the Start Line Hospitality add on, you can pick-up your gear at the start line hospitality tent on race morning.

If you do not purchase Start Line Hospitality, you can pick up your gear at our office. Contact solutions@mccourtfoundation.org with LA LOYAL PICKUP in the subject line to schedule a date and time.

We do not mail LA Loyal items to participants.

No. Skipping a year will reset your eligibility for all tiers. The program requires you to run consecutive years. To remain eligible you must register for the 2025 Los Angeles Marathon by February 15, 2025.

Exceptions are made for verifiable medical issues, pregnancy or military deployment. Contact solutions@mccourtfoundation.org

SRLA members are recognized at the 5 and 10-year tiers.

Please contact solutions@mccourtfoundation.org with LA LOYAL in the subject line.