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The Coffee Bean & Tea Leaf® Named Official Sponsor of the 2026 ASICS Los Angeles Marathon

The Coffee Bean & Tea Leaf® has announced its official partnership with the 2026 ASICS Los Angeles Marathon, produced by The McCourt Foundation. As a brand Born and Brewed in Southern California since 1963, and proudly roasted in Camarillo, CA, The Coffee Bean & Tea Leaf® will serve as an official sponsor fueling over 27,000 runners and their supporters from Dodger Stadium to the Avenue of the Stars in Century City.

“The Coffee Bean & Tea Leaf® has been a part of the Los Angeles community since 1963,” said Tara Hinkle, President and Head of Americas at The Coffee Bean & Tea Leaf®. “Partnering with the Los Angeles Marathon allows us to celebrate the grit, passion, and perseverance that define our community. Whether you’re an elite athlete or a first-time marathoner, we are honored to provide the energy and fuel needed to support your every stride to reach the finish line.”

Through this partnership, The Coffee Bean & Tea Leaf® will fuel both runners and spectators with its signature beverages at the marathon’s key touchpoints. Leading up to race day, there will be complimentary samples of premium coffee blends, Protein Iced Coffee, and new Cold Brew Energy Teas, that deliver delicious, sustained energy.

  • VIP Green Room: Exclusive offerings for Team TMF (The McCourt Foundation) runners and VIPs, featuring a curated selection of signature, premium blend coffees.
  • The Los Angeles Marathon Lifestyle Expo – Runners can perk up in the days before they race and sample The Coffee Bean & Tea Leaf® Protein Iced Coffee and the soon-to-launch Cold Brew Energy Teas.
  • The Finish Line (Century City): Runners can celebrate their 26.2-mile achievement with a complimentary “Finisher’s Pour” at the Finish line activation Area on Avenue of the Stars, where the brand will also sample The Coffee Bean & Tea Leaf® Protein Iced Coffee and the soon-to-launch Cold Brew Energy Teas to aid runners in their recovery.

“We are thrilled to welcome a local legend like The Coffee Bean & Tea Leaf® to our partner family,” said Karen O’Connell, Head of Sponsorship for The McCourt Foundation. “They are truly an iconic Southern California brand and their commitment to the Los Angeles community perfectly aligns with our mission to empower a healthier world through world-class events.”

For more information about the ASICS Los Angeles Marathon & 5K, visit LAMarathon.com and follow the event on Strava, Facebook, Instagram and LinkedIn. For more information on the McCourt Foundation, visit mccourtfoundation.org and follow The McCourt Foundation on Facebook, Instagram and LinkedIn.

ABOUT THE MCCOURT FOUNDATION

The McCourt Foundation (TMF) empowers communities to build a healthier world through research, education, and events. TMF’s mission is to cure neurological diseases while empowering communities to build a healthier world. TMF makes a difference by donating to neurology research, hosting educational forums, and using our events such as the ASICS Los Angeles Marathon, Rose Bowl Half Marathon & 5K, Santa Monica Classic, as platforms to raise funds for over 125 nonprofit charity partners. Since its inception, TMF has donated more than $6.7 million to neurology research and generated more than $76M for our nonprofit charity partners. Established in 1992, TMF is a 501 (c)(3) with offices in Boston, MA and Los Angeles, CA. For more information, visit mccourtfoundation.org and follow the McCourt Foundation on Facebook, Instagram and LinkedIn.

ABOUT THE ASICS LOS ANGELES MARATHON AND LA 5K

The ASICS Los Angeles Marathon is Los Angeles’ largest and longest-running community sporting event. On March 8, 2026, the race will welcome over 26,000 runners starting at Dodger Stadium and finishing the 26.2-mile Stadium-to-the-Stars Course near Avenue of the Stars in Century City. Also included in the Marathon Weekend events are the LA 5K on Saturday, March 7 and the marathon’s two-day Lifestyle Expo held at Dodger Stadium March 6 and 7. The free expo is open to the public, featuring up to 100 exhibitors and annually attracts more than 65,000 attendees.  The ASICS Los Angeles Marathon is the final event in the three-race Conquer LA Challenge which begins with the Santa Monica Classic in September, followed by the Rose Bowl Half Marathon & 5K in January.

ABOUT THE COFFEE BEAN & TEA LEAF®

Founded in Southern California in 1963, The Coffee Bean & Tea Leaf® is a global specialty coffee and tea house that inspires new experiences through our flavors from around the world. We source the finest coffees and teas from local communities and then handcraft every beverage to bring out the freshest flavors. As the creator of The Original Ice Blended®, we continue to innovate to enable people everywhere to enjoy the classics as well as new flavors both in our cafés and at home. Headquartered in Asia and a business of the Jollibee Group of Companies, The Coffee Bean & Tea Leaf® passionately operates in more than 1,000 locations, across over 24 countries. For more information, visit www.coffeebean.com.