ASICS Los Angeles Marathon Ambassador Program
LA Marathon Ambassadors embody the dedication and enthusiasm of our athletes, connecting with the community through social media and in-person events. They share their training journeys, offer tips and race information, and highlight the stories of those who will join us at the start line on March 7, 2027.
Representing a wide range of paces, neighborhoods, ages, and backgrounds, each ambassador brings a unique perspective while sharing the common goal of completing 26.2 miles and inspiring a healthier world.
If you are an enthusiastic storyteller, who cares about the ASICS Los Angeles Marathon, and is not afraid to jump in front of a crowd or a camera, we want you to apply!
What Qualities We Look For:
- Passion for the ASICS Los Angeles Marathon and the running community
- Outgoing personalities that are willing to step up and take the lead
- People with a positive, engaging social media presence
- Willingness to volunteer, offer solutions, give constructive feedback, and be actively involved with McCourt Foundation events
- Ability to focus on community engagement rather than just personal experience
(please see FAQs for information about those who are not eligible to apply)
What Ambassadors are Expected to do:
- Participate in the 2027 ASICS Los Angeles Marathon and be willing to share their training journey
- Stay informed about race information by attending trainings and regular online meetings, and reading relevant communications
- Post about the LA Marathon weekly on social media
- Represent the LA Marathon regularly at run club activities
- Volunteer at LA Marathon / TMF events
- Produce content to be used on LA Marathon social media
- Be available for media and public speaking engagements
- Help answer questions and comment on social media posts with professionalism and accuracy
- Wear Ambassador gear and support our partner brands when representing the race
- Commit to be actively engaged from September 2026 to April 2027
What Ambassadors Receive:
- Entry into the 2026-2027 Santa Monica Classic, Rose Bowl Half Marathon, LA5K, and ASICS Los Angeles Marathon
- Race Day perks
- LA Road Runners membership
- Ambassador SWAG
- ASICS shoes
- Opportunity to be featured on the LA Marathon website, Instagram and in the official race program
- Training and support
- Product samples and discounts
- and more!
How to Apply:
The LA Marathon Ambassador application involves creating and sharing with us a one minute reel/video that shows off who you are and why you would make a great LA Marathon Ambassador.
- There aren't many rules - we just ask you to keep your content clean and limit your video to no more than 1 minute (seriously, we will DQ any submissions that are over 60 seconds)
- Your video should be as unique and creative as you - original content really helps your video stand out
- We're not looking for anything fancy (unless that's your style) so you don't need any special equipment
- You may share your video as a link (make sure it is public so we can view it) or upload your video file (limit 10MB)*
- Application window will be open from Friday May 1, 2026 at 9am to Sunday, May 31, 2026 at 11:59pm
Ambassador Application FAQ