
LA Loyal

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ASICS Los Angeles Marathon
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LA Loyal
The ASICS Los Angeles Marathon LA Loyal program recognizes the outstanding achievement of participants who complete this race year after year. The program rewards those who participate in more than one consecutive year with exclusive swag!

Qualifying for LA Loyal 2026
To qualify for LA Loyal, you must participate in consecutive years of the ASICS Los Angeles Marathon.
Keep your streak alive! To earn your spot in the LA Loyal program for 2026, you must:
- Have completed the 2025 Los Angeles Marathon, and
- Register for the 2026 ASICS Los Angeles Marathon by February 15, 2026, or before entries sell out—whichever comes first.
Scroll down to learn more about the 2026 program and find answers to your questions for the LA Loyal program.
The rewards for LA Loyal participants in 2026 are:
- 2 - 4 Consecutive Years: 2026 LA Loyal Pin
- 5 Consecutive Years: 2026 LA Loyal Pin, 5-year LA Loyal Pin, and LA Loyal hat
- 10 Consecutive Years: 2026 LA Loyal Pin, LA Loyal hoodie, and a limited edition medal featuring the original 1986 design
- 11 - 14 Consecutive Years: 2026 LA Loyal Pin
- 15 Consecutive Years: 2026 LA Loyal Pin, and a branded RITC travel mug
- 16+ Consecutive Years: TBD
Check Your LA Loyal Status
Starting mid October, updated LA Loyal status information will be available online. Instructions on how to check your status will be provided at that time.
Celebrate your commitment. Stay consistent. Be LA Loyal.
We’ve carefully verified each participant’s qualification year so that everyone who has earned this recognition receives the credit they deserve. However, errors can happen—especially if runners register with different emails, have someone else complete their registration, or if typos occur.
Review Your Status:
- Your qualification year is correct – No further action needed. Look out for more details on picking up your swag in March.
- Your qualification year looks incorrect – Please click here to fill out this form and include a screenshot for proof of participation of missed years.
We know how important your LA Loyal status and reaching milestones are to you, and we’re incredibly grateful for your ongoing commitment and inspiration. We look forward to celebrating your achievements at the 2026 ASICS Los Angeles Marathon!
LA Loyal FAQs
LA Loyal is a recognition program that honors runners who return to the Los Angeles Marathon year after year. Participants who complete the LA Marathon in consecutive years and who meet the enrollment deadlines are eligible for LA Loyal rewards.
To be eligible for the 2026 LA Loyal program you must have participated in the 2025 Los Angeles Marathon and are registered for the 2026 ASICS Los Angeles Marathon by February 15, 2026 or while supplies last (whichever comes first).
All runners who participated in the LA Marathon in 2025 and have registered for the ASICS LA Marathon in 2026 will automatically be enrolled in the LA Loyal program. You can check your LA Loyal status starting mid October. Instructions on how to check your status will be provided at that time.
No, participating in the Charity Half Marathon does not count to the LA Loyal program.
All LA Loyal rewards are only available for pick up at the 2026 ASICS Los Angeles Marathon Lifestyle Expo on race weekend. We do not mail LA Loyal items for participants. Complete details on when and where to pick up your swag will be emailed out closer to the marathon.
If you have purchased the Start Line Hospitality add-on, you can pick up your gear at the start line hospitality tent on race morning.
If you do not purchase start line hospitality, you can pick up your gear at our office. Contact solutions@mccourtfoundation.org with LA LOYAL PICK UP in the subject line to schedule a date and time.
We do not mail LA Loyal items to participants.
No- skipping a year resets your streak. To keep your LA Loyal status, you’ll need to run consecutive years without a break. Be sure to register for the 2026 ASICS Los Angeles Marathon by February 15, 2026 to stay on track!
Exceptions are made for verifiable medical issues, pregnancy or military deployment. Contact solutions@mccourtfoundation.org
SRLA members are recognized at the 5 and 10 year tiers.
Please contact solutions@mccourtfoundation.org and please include LA Loyal in the subject line.