Los Angeles Marathon Ambassador Program
LA Marathon Ambassadors embody the dedication and enthusiasm of our athletes. They reach out to our community through social media and in-person activities to share their training journeys, provide expert tips and information about our race, and to capture the stories of the people who will be joining us at the start line on March 8.
Ambassadors represent a diverse range of paces, neighborhoods, ages, experience, and backgrounds. They each have their own unique story and motivation, but they all share the goal of completing 26.2 miles, earning their medals, and inspiring a healthier world.
If you are an enthusiastic storyteller, who cares about the LA Marathon, and is not afraid to jump in front of a crowd or a camera, we want you to apply!
What Qualities We Look For:
- Passion for the LA Marathon and the running community
- Outgoing personalities that are willing to step up and take the lead
- People with a positive, engaging social media presence
- Willingness to volunteer, offer solutions, give constructive feedback, and be actively involved with McCourt Foundation events
- Ability to focus on community engagement rather than just personal experience
(please see FAQs for information about those who are not eligible to apply)
What Ambassadors are Expected to do:
- Participate in the 2026 Los Angeles Marathon and be willing to share their training journey
- Stay informed about race information by attending trainings and regular online meetings, and reading relevant communications
- Post about the LA Marathon weekly on social media
- Represent the LA Marathon regularly at run club activities
- Volunteer at LA Marathon / TMF events
- Produce content to be used on LA Marathon social media
- Be available for media and public speaking engagements
- Help answer questions and comment on social media posts with professionalism and accuracy
- Wear Ambassador gear and support our partner brands when representing the race
- Commit to be actively engaged from September 2025 to April 2026
What Ambassadors Receive:
- Entry into the Santa Monica Classic, Rose Bowl Half Marathon, LA5K, and ASICS Los Angeles Marathon 2025-2026
- Race Day perks
- LA Road Runners membership
- Ambassador SWAG
- ASICS shoes
- Opportunity to be featured on the LA Marathon website, Instagram and in the official race program
- Training and support
- Product samples and discounts
- and more!
How to Apply:
The LA Marathon Ambassador application involves creating and sharing with us a one minute reel/video that shows off who you are and why you would make a great LA Marathon Ambassador.
- There aren't many rules - we just ask you to keep your content clean and limit your video to no more than 1 minute (seriously, we will DQ any submissions that are over 60 seconds)
- Your video should be as unique and creative as you
- We're not looking for anything fancy (unless that's your style) so you don't need any special equipment
- You may share your video as a link so we can view it or upload your video file (limit 10MB)*
- Application window will be open from Friday May 23, 2025 at 9am to Sunday, June 8, 2025 at 11:59pm
Ambassador Application FAQ